Beauty Launches

Weekly Recap: L’Oreal Personnel, K-Beauty in the U.S., & More

Below is a list of the top 10 most viewed news items on our site for the week ending on May 17, 2025.

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By: Rachel Klemovitch

Assistant Editor

Here’s your weekly recap—the most viewed news stories on our site for the week ending on May 17, 2025.

Delphine Viguier-Hovasse was appointed L’Oreal’s first ever Chief Innovation & Prospective Officer. She will oversee the existing Innovation teams and the Strategic Prospective Department to ensure a holistic and future-focused approach to beauty innovation.

The Japanese cosmetics brand, Decorté, has launched its Sun Shelter Multi Protection Sunscreen Broad Spectrum SPF 50+ to the U.S. market. The brand combines sun protection with traditional Japanese ingredients to deliver high-performance protection while nourishing the skin.

Sephora welcomed Korean Skincare Brand Hanyul to its U.S. stores. The Amorepacific brand is known for combining the finest traditional Korean ingredients with scientifically backed formulas.

Haus Labs by Lady Gaga is now available in the Asian Pacific region through Sephora. Consumers in Australia, Hong Kong SAR, Malaysia, New Zealand, Philippines, Singapore, and Thailand will be the first in Asia Pacific to access Haus Labs’ full product assortment.

Read the full list below.

Here are our top 10 most-viewed stories from the past week:

1. Ranking the Top 20 Cosmetic Companies 

2. Top 15 Fragrances in the World in 2024 

3. Top 10 Haircare Brands in 2024

4. Top 10 Fastest Growing Beauty & Cosmetics Brands on Instagram

5. L’Oreal Appoints Delphine Viguier-Hovasse Chief Innovation & Prospective Officer

6. Top 10 Most Popular Skincare Products in 2024—Ranked by Landys Chemist 

7. Japanese Brand Decorte Launches in the U.S.

8. Top 10 ‘Hottest’ Beauty Brands of 2024, Ranked by Cosmetify 

9. Hanyul Korean Skincare Brand Launches at Sephora

10. Sephora Offers Haus Labs by Lady Gaga in Asia Pacific

Thanks for reading our Breaking News. We’ll have a new list for you next Monday. 

Have a great week!

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